Lead people, not numbers! Make use of elephant paths! Leadership happens in bed! Abstraction is deadly! Leadership is mathematics! Cheating is a must! Just a few of the slogans from the columns of behavioural consultant Ron Jacobs. His writings make you scratch your head about your style of leadership, behaviour and communication. Sometimes they are serious, but often with a wink. It is a balanced mix of theory and practice. These columns are published in Adformatie, ManagementSite and Management&Consulting throughout 2014. They stimulate you, make you think and cause you to look at things from a different perspective. The columns focus specifically on leadership, organisation, persuasiveness, creativity and body language.